How to Compete with the iPad
There is a lot of criticism out there from computer pundits most of whom have compiled top ten lists of conventional computer features that the iPad needs to be successful. Matt Gemmell has turned this around with an excellent article, How to Compete with iPad, explaining what computer suppliers need to understand about iPad in order to stay competitive. His main point, which has been made elsewhere but not so eloquently, is that the iPad will appeal to a new market of people who will appreciate the simplicity and elegance of playing and working without having to manage an old world computer. Matt is helping people “Get it” by explaining what does and doesn’t matter to users in this market. I think the comparison of the iPad to the Nintendo Wii is apt since both emphasize a new way of interaction with a sensor interface instead of the technical specs of their competitors.
Why No Camera?
An interesting example is the commentary on the lack of a camera. Several commentators have noted that Apple has a tendency to either innovate or not include a feature at all. Jobs is legendary for resisting compromises by waiting for the ultimate solution instead of introducing an interim solution that spoils the user experience. Speculation is that the camera can be easily added in iPad version 2 and may already have spots included in the iPad frame.
Two Problems
Two problems have been identified with existing camera implementations. One, is that for a device like the iPad which can be rotated, just one camera orientation is less than ideal. Another is that a camera on the edge also has the disadvantage of the user not quite looking into the camera when doing a screencast or videoconference.
Which Solution?
A cartoon made fun of the camera controversy by showing an iPad mockup which had cameras all around the screen and on the back.
This joke might not have been that far off the mark as apparently Apple has a patent for a new type of camera whose sensing elements are dispersed within the screen. This would solve both camera issues but who knows how long it will be before this innovation will be available. Will Apple wait for this new technology before offering a camera capability or will they compromise a little and use one or two conventional cameras?
