iPhone5

The Magic is in the Turn

Some analysts are saying that Apple’s iPhone announcements are getting boring because the look of the phone isn’t changing and most of the features are predicted in advance. What they don’t understand is the magic is in the Turn.

iPhone 5 Rumours

Cult of Mac has some infographics on the amount of consensus regarding rumoured iPhone 5 features. I put these into three categories: – Beneficial – Better – Change with pain factor How the features fall into each category may change as more is known about them especially with regards to what customer value they provide. …

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