Monthly Archives: October 2009

The Fun Theory

Volkswagon has come up with an innovative way of encouraging desirable behavior by applying the theory that people will be willing to do all sorts of things they wouldn't otherwise if you make it fun. Sounds like a fun experimental project to me.

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Work the System

Sam Carpenter has written a wonderful book about how viewing the world from a system perspective can be a mindset change with far reaching impacts.Simply thinking about the myriad systems in everyday life tends to create a focus on cause and effect that can be very constructive. Recognizing that many different systems are ...

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