People think focus means saying yes to the thing youâ€™ve got to focus on. But thatâ€™s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Iâ€™m actually as proud of the things we havenâ€™t done as the things I have done. Innovation is saying â€˜noâ€™ to 1,000 things.
Steve Jobs – Founder of Apple and Pixar